Certified Marketing Manager is an American Certification and the focus is on marketing management best practices, tools and models to implement an effective marketing and sales management system. Emphasizes planning and executing strategic marketing programs. Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage. Provides a practical framework for planning and controlling of marketing communication programs.

Who can do?

This course is designed for anyone involved in the marketing function:
• Senior management
• Marketing and business development managers
• Marketing executives
• Business owners
• Any one who would like to pursue a career in marketing

Eligibility:

• You do not always need formal qualifications to study this program. You can still enroll on this course with us if you are over 18, hold relevant practical or personal experience, are enthusiastic, committed and can show how you will benefit from getting this education.
• Please do mention while filling out your application as fully as possible, including any voluntary experience, paid work and formal training
• In general there is no previous qualification is required to do this course.

Course Overview

Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

Course Outline

LecturesStudy Units
1Defining marketing and the marketing process
2Understanding the market place: analyze the market environment and customer information
3Consumer markets & consumer buyer behavior, business markets & business buyer behavior
4Customer driven marketing strategy : products, services & brands
5Product development and product life cycle strategies
6Pricing strategies and marketing channels
7Communicating Customer Value: Integrated Marketing Communications Strategy
8Advertise & public relations, direct & online marketing
9 Creating Competitive Advantage

Exam Format & Duration

This course will contain a major element of continual assessment. The assignments will seek to apply the learning in class back to your workplace (where applicable) and so underling the value of the course on a day to day basis to you and your organization.
Assessment will be based upon the following mix; 
• 10% for Attendance (must attend minimum 5 Units) 
• 3 assignments
• Case Study

Exam Dates

Exams are flexible in nature and you can sit in the exam throughout the year immediate after the program or may can delay for time management issues. Please, read carefully the instructions till the very end mentioned in candidate guidelines. The students who will not succeed in getting the examination, at the first attempt will be allowed to have retake. For more details please review the candidate profile for general guidelines or contact us.

Exam Fee

For updated information please contact us.

Exam Location

Exams will be conducted on spot during and after the training. All instructions shall be included in the candidate file. A candidate file is one that generally a candidate gets after completing the enrollment formalities.